A product launch is not the only thing that creates a strong foundation for the product. Of course once the product is ready to be introduced into the market a good product launch is what you need to give it a great thrust to put it in a competitive position in today's saturated and aggressive markets. However, long before the product is ready you can create a handsome place for it through a concept launch.
Once the design is in place and has been finalized after considerable testing and market survey, the design or the concept can be given a nice launch to make the market anticipative of the product. A strong concept launch can give the product good initial sales. As we all know a good start goes a long way in a successful sprint.
Sometimes if the new product is an innovative one and very much apart from its predecessors it may take some time to build consumer trust. The market will be initially edgy about the product and it will take time for sales to pick up. This can be avoided with a strong concept launch. A concept launch helps to allay consumer apprehension about a product which is a revolution of sorts. It builds a strong interest in the product at the same time. Subsequent marketing and pre launch strategies can help to build up a successful product launch.
A concept launch is also a good way of studying market reaction to a new product and gauging its potential. In this way any negative image can be tackled and positive ones can be built upon. Apprehensions regarding the product can be dissolved through timely emissions of explanatory articles and media briefs. Anything that is being regarded as negative in the product can also be removed or modified. It also gives the company a chance to counter objections to the product from all sections of the society and interested parties and to understand their issues and agenda. As a result any legal tangle that can arise upon the market launch of the product is avoided. A concept launch gives a product a great opportunity to make a smooth tangle free start upon its launch. This gives it great popularity and handsome first round of sales.
A concept launch also helps to build an effective curiosity and inquisitiveness in the market regarding the product. It prepares consumers gradually over time for the new product and in this way, by the time the product is ready for the market, consumers are feeling friendly about the product. Any product that is radically new will always create apprehension and negativity. Using a good concept launch and a successful follow up, the reaction can be turned into positive anticipation and all hostilities towards it can be neutralized.
In this way a concept launch goes a long way in ensuring the success of a product. If a product has a good start and free of the hassles normally expected to be associated with its introduction to the market, then the company can quickly mop up the profits. This will increase the profitability of the product by much.
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