How to increase sales from the same product?
One way to tackle the crisis that comes about is to begin to develop search strategies for different uses of products and result in different types of potential markets.
SME companies usually have a small group of large customers that keep the company in business and absorbing nearly all resources of the company. This is why it is almost an impossible mission dedicated to having a commercial look that can view the different markets. They can reach target business growth in general and in particular products.
The first geographic analysis is if there is the possibility of expanding into markets far from the capital and even foreign markets. At this point we must first analyze the culture of each place and then scans, or fieldwork in the old system of error. Go to the selected sites and start looking for potential distributors or known contacts through Internet marketing channels that might be interested in incorporating new suppliers or new products. The interior market is usually quite underserved by existing business and always see a lot of dissatisfaction because they are abandoned in the attempt to growth by vendors who are committed and do not comply.
The second analysis is to conduct studies of possible domestic markets which can sometimes make a small modification to the product so as to enable new markets that can give the same product.
Finally, we can develop strategies to increase prices or value-added products and create a relaunch. In the case of a pricing strategy changes, you can download a small portion of profit margin to capture a larger market which will result in massive profits but as a larger scale. If developed, is a strategy that replaces the previous product or improvement in consumption result is reactive with the spread of the values added and innovation that this action generates.
All creative strategies and discussed in depth with all variables as measures will be critical to the time of crisis that is predicted for 2009. The companies are two ways, or are reabsorbed by larger companies suppliers or customers, or taking the leap to grow definitive growth. Let us use this crisis to strengthen the small and medium enterprises, is possible.
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