Radio talk show hosts NEED guests. And if the topic of discussion is your business or book, hosts will often tout your business or book several times during the interview.
So, if radio presents such a great opportunity for you to promote your business, product or yourself... how do you get on these shows in the first place?
Unfortunately, looking for suitable radio talk shows is one research task that is NOT so easy on the Internet: Most radio websites are poorly designed for potential radio guests. Rarely will you find the show theme and guest criteria - or even if guests are welcome. As an online publicist, I am well aware of the difficulty in finding the right match for my clients and the relevant radio show.
Go to any radio website. You may find the bios of the hosts but not the theme of their shows, or the theme of their shows but no contact information, or whether or not they invite guests, and, if so, what kind? In contrast, authors with websites seek to promote their books on their sites with a bio of the author, excerpts, guest book, articles, and myriad other ways to showcase themselves and their books.
This lack of information not only shortchanges potential guests but listeners as well.
Radio is the stepchild of TV but it doesn't have to be that way. Why don't radio stations promote themselves to markets outside their area? A show on animals, aired in Los Angeles, would surely interest pet owners all over, but the powers-that-be at the station are trying to increase the audience in L.A. - instead of focusing on streaming on the Internet so that it's heard worldwide.
As one host wrote me in response to my comment about his awful website, "We understand the importance of websites and our sites are pretty good for a market our size. But the local business people aren't exactly standing in line to give us money for web advertising. We're lucky to have a part-timer that can spend a few hours a week on our 4 websites." This lack of interest in promotion translates to poorly designed websites, which in turn makes it more difficult to find receptive hosts.
It's a shame because radio is free, you don't have to travel, and you can do the interview on your pajamas.
The challenges facing Internet marketers and others to get interviewed on radio prompted my creating several eBooks of radio talk shows, containing the critical information potential guests need: title and theme, guest criteria, name of host, email, phone (optional), website, best method of contact, and where the show is aired.
It's one small step to help experts find shows that match their topics.
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