Product launch Manager - What is it?
Launch managers perform modern day alchemy - turning ordinary products and services into gold. These specialists transforms regular products into eagerly anticipated, must-have items through creating compelling and unbeatable offers, making sure you use the best marketing and copywriting money can buy, and helping you attract affiliate and joint venture partners.
If you want to build a web presence and grow a substantial, replacement income online, you must master internet marketing. You must brand yourself as the expert in whatever niche you decide to pursue.
Before you do much of anything else, you have to start building an email list. Then you have to build a relationship with that list. Your subscribers must come to know, like, and trust you - or else your business will be dead in the water.
You build rapport with your list by starting a conversation with them. They will tell you exactly what products and services they want and how they want them - either a physical or an electronic, downloadable product, for example.
Then you can position yourself to be the leader by creating the offers your clients and customers are clamoring for.
By now, we've all seen product launches. However, the entire process can still seem more than a little daunting. In fact, it can be downright intimidating.
I mean, did you ever wonder how a product launch can appear to come out of nowhere? One day you haven't heard a whisper about it, and the next day the whole world seems to be talking about it?
The secret is the pre-pre-launch buzz that was percolating just under the surface. The person who performs this magic is the launch manager. A product launch manager helps you get that buzz going.
We all have experienced the hoopla surrounding the release of a major Hollywood blockbuster movie such as the Batman or Transformer series, or the release of a Harry Potter book, or Apple's iPhone. Well, a product launch manager does the same thing only he or she does it online.
Ideally, you want to come out of your launch with much more money, a much bigger list, a stronger relationship with your list, better positioning within your niche, increased momentum, and more affiliate and joint venture partners. In short, you want to come out of your product launch with more of everything good. It is possible for a company to generate the same amount of money during a product launch as it ordinarily would during an entire year.
That's what happens with a successful launch - when you have a competent product launch manager.
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